🚅 Double E Bullet — June 1 2023

👋 Hey there!

🚅 This is issue #39 of The Double E Bullet where I share two action-packed bullets to help you elevate your entrepreneurial journey and take you from founder to fearless leader.

​👨‍💼 Six Rules of Entrepreneurship 👨‍💼

This week, I’d like to share the six rules of entrepreneurship that I’ve learned over the last 15 years of being an entrepreneur.

These rules also have a significant knock-on effect on productivity, mindset, habits, and systems. For instance, Rule 1 works towards an abundance mindset in that there is enough for everyone.

Keep reading for Rules 2 – 6 and if you need help expanding on these rules, DM me on Instagram @dhirenbh.

Rule 1: Business is an infinite game

In an infinite game, there are no rules & players don’t play to win or lose; the idea is to keep the game going for as long as possible and players will drop off and come back in due time;

Bonus: I’ve included an awesome video by Simon Sinek on this topic.

Rule 2: Stop watching the clock

Don’t put a hard time limit on success & don’t compare yourself with other entrepreneurs. We are all on our journey and the idea is to enjoy this process of growth and self-discovery.

Rule 3: Focus on the small steps within your control

It’s easy to fret about the things that could be. Be mindful of the things you can do todayto become slightly better. Whether it’s personal or in your business; what matters is that we are better than we were yesterday

Rule 4: Stay in create mode

By staying in create mode, you’re capable of creating consistent value. Remember to drop the things that are causing cognitive loads like to-dos and open loops so you can get back into create mode

Rule 5: Ask for help

Don’t be ashamed or shy to ask for help. Asking for help through coaches and mentors provides shared perspectives and alternative ideas. You got this.

Rule 6: Celebrate fast and celebrate often

Whatever progress you’re making, celebrate fast, celebrate often, & celebrate with your team. It’s the small wins that create the potential for business growth.

📄 Whimsical 📄

I always talk about staying in create mode (it’s part of Rule 4) and writing down or visualizing your ideas on a piece of paper or app. You can also do that with Whimsical, but a bit more technical.

It’s a suite where you can create prototypes, mockups, and wireframes. I use it to create flowcharts for this newsletter’s content ideas.

I also use it to bring my business ideas, mission, vision, audience, etc. into perspective.

Some pros about Whimsical:

  1. You can collaborate with other members of your team on your creations.
  2. It’s great for visual learners.
  3. It’s also an amazing drawing tool.

Why should you use it? You should try it if you want to get your ideas on the board, visualize client projects, or organize your workload.

Better yet, you can add a whimsical flow chart to your business bible and share it with your team.


I recently published a video on the Elevated Entrepreneur YouTube channel on the rules of entrepreneurship – it’s hard being an entrepreneur and knowing the rules of the game can help make the game easier!

That’s all for this edition! What was your favorite bullet?

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