🚅 Double E Bullet — May 18 2023

👋 Hey there!

🚅 This is issue #37 of The Double E Bullet where I share two action-packed bullets to help you elevate your entrepreneurial journey and take you from founder to fearless leader.

​📜 The Pixar Framework 📜

It’s easy to take words and sentences for granted because we encounter them everywhere, everyday of our lives.

But when you’re a solopreneur or a freelancer, knowing how to put them together meaningfully and in a way that sets your audience into a trance so that you not only catch their attention but also get them to do what you want them to do. Like hire you to do something for them or buy your products.

One of my favorite examples of weaving words masterfully into great storytelling are Pixar films—Toy Story, Cars, Finding Nemo, Coco, you name it. I’m sure that you’ve found yourself hooked into these movies right from the beginning, whether you were forced to watch it with your kids or not.

Why am I sharing this with you?

Because you can use the same method to create a story that will help explain the value of your products or services.

This is the Pixar framework and I’ll use this Double E newsletter as an example, to show you how it works.

Once upon a time, Jack, a founder of a coaching business, was on top of the world. (here you create a character that your target audience could relate to)

Every day, he worked tirelessly as a sales head to close business deals and opportunities to grow his business. (then you show them how the character’s life looks like on a regular basis)

Until one day, he couldn’t take all of the stress and overwhelm anymore. (then you throw in an unexpected problem)

Because of that, he needed to systematize and scale, or else he’d be burnt out pretty soon. (then add your character’s pursuit towards their goal; throw in a few obstacles and hurdles along the way)

He hires sales people to help him sell more. Most of their work flopped—but a few sales people did well, but he had a tough time running a business and creating a solid sales process. (allow your character to reach a milestone or two, but with the big goal still far out; then let them face a huge setback)

Until finally, he subscribed to the Double E Bullet to learn how to get unstuck from daily operational matters and systematically create processes that allowed him the freedom he needed. (and then the moment of truth: the final and most important challenge… will your character make it? get your audience on the edge of their seats)


And ever since that day… here you add how your customers life is improved forever! This is basically a bow to wrap your story up nicely so your audience sees what the journey has meant for the character.

Of course, your work doesn’t end here because if it did, Pixar movies would have lasted less than a minute.

Once you have your structure up, you can fill in more details in between. Even if your business is not about movies or books, you can use Pixar’s framework for great storytelling in order to hook your audience into your own story, get them to consume your content, or read your sales page.

Just think of the possibilities!

📝 Evernote 📝​

Building on the topic of writing great stories, online business owners like you and me need a great note-taking app to keep track of the many story and content ideas that come to mind (often in the most inconvenient of places).

One of the most popular app to do exactly this is called Evernote, which works just like a digital notebook, but comes with a lot more features than a pen-and-paper combo could ever provide.

For starters, you can use Evernote to take note of everything you want to keep in mind: to-dos, checklists, favorite lists, brain dumps, and so much more. Beyond just storing text, you can add images, audio, scans, PDFs, and documents to your notes as well.

Another thing I love about Evernote is its web clipping capabilities. Remember those times we used to cut out our favorite articles and features from magazines and newspapers? I’m sure I’m not that old…

Well, this is the digital version of that! You no longer have to bookmark websites or open multiple tabs (which I’m sure your browser is already full of) because you now have somewhere else to store them… and in a more organized manner. 🤭

I’ve shared in a previous Double E Bullet about another note-taking app called GoodNotes… Well, the main difference is that GoodNotes is used for those who love to bring their handwritten notes to the digital world (think of this as your book of sketches and doodles) while Evernote is a digital notebook for storing ideas and clippings (like a scrapbook).

Evernote also comes with a calendar sync or task management feature, unlike GoodNotes, so it’s really great for entrepreneurs and business owners who wish to get more organized and have all their ideas and things in one place.


Ready to incorporate the Pixar framework into your storytelling?

Check out this Youtube video where I share how to impress your customers by telling them a story in the same way that they’ve always been told stories.

It’s perfect whether you’re using storytelling to create your blog posts, tweets, presentations, elevator pitches, and many more!

That’s all for this edition! What was your favorite bullet?

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