🚅 Double E Bullet — April 6 2023

👋 Hey there!

🚅 This is issue #31 of The Double E Bullet where I share two action-packed bullets to help you elevate your entrepreneurial journey and take you from founder to fearless leader.

​💪 Starting Your Next Venture 💪

We’ve all heard of Lao Tzu’s famous quote: “A journey of a thousand miles begins with a single step”—and this is very true for businesses.

In my years of experience as an entrepreneur and in running several businesses, I have learned time and again that it is more difficult to go from 0 to 100 than it is to go from 100 to 1000.

However, keeping up that momentum can be tiresome and a cause for burnout. So for this bullet, I’m sharing with you my top four tips for elevating your business once you’ve decided to scale.

1. Find out the purpose behind your business idea.

Knowing your purpose is essential as it helps in keeping you motivated and focused, especially at the toughest moments (and there will be plenty of these in your journey as a business owner).

Once you have your purpose, it will be easier to create your business’s goals as well as the mission and vision statements—which will all serve as a guide when you or your partners and employees make decisions.

2. Find out who you want to help.

One of the first steps you usually go through when building a business is figuring out your target audience, or what we refer to inside the Entrepreneur Basecamp as our hero.

You get the best results if you can list down as many characteristics as you possibly can. Think: persona, age, gender, and so on.

Keep this one person in mind when you create your campaigns, copy, or whatever strategy you plan to launch, and you’re more likely to succeed in your efforts.

3. Find out the problems your target audience faces.

While you’re at it, try to find out what problems your hero is facing. Do you know their fears? What’s keeping them from achieving their goals? What can help them get from point A to point B?

If you can’t quite figure out these things yet, interact with them and ask them questions. Before you scale, you’d want to make sure that your offers actually convert or you could just be making expensive mistakes in the future.

Pro tip: you can use their exact words later on when you’re crafting copy for your sales pages, emails, or social media content.

4. Learn to keep to your role.

Always keep in mind that throughout this journey, your ideal customer is the hero of the quest. Keep true to your role as a guide, helping your customer get from problem to solution. Your purpose will help you stay focused.

Scaling also entails learning to let go of things so you can delegate work to those in your team who do it best. I’ve shared my divide-and-conquer strategy in a previous bullet.

📝 Whimsical 📝

If you’ve been following me for a while now whether it’s through the Bullet or in other channels, you’ll know that I am a sucker for note-taking and mind-mapping apps.

One particular tool I love using is called Whimsical and it can be especially helpful when you go through the four tips I’ve shared above.

When you’re starting (or scaling) a business, you’ll find yourself loaded with so many ideas and inspiration, and mind-mapping tools will help you unpack all those. You’ll soon find yourself unable to stop generating things to write about once you get started.

There’s also something about being able to see all your ideas in writing; plus it helps clear out your thoughts so you can weed great ideas from the ones that you can scrap.

This tool is a must-have in your arsenal especially if you’re the type of person who loves to visualize things.


Scaling a business can be overwhelming. What’s your next action plan: create a marketing plan? a sales playbook? a partner playbook? Maybe it’s time to define your hero, or what about your business values, core, and purpose?

Whether you’ve been in the entrepreneurial space for some time already and just considering scaling or trying out your next venture now… it’s likely that the previous paragraph still has you frozen in fear. If that’s the case, you are in the right place.

In my 5-week online course, the Entrepreneur Basecamp, I go through these things step-by-step—and more! The second cohort will be launching soon, so if you don’t want to miss out on the opportunity to plan and build your business this 2023, make sure to sign up for the waitlist and be informed once enrollment opens up.

That’s all for this edition! What was your favorite bullet?

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